Windows 8 is finally here! (almost…)
DRFC Season Ticket, to buy or not to buy…
Four Thousand, Two Hundred and Seventy Nine season tickets: That is how many we have sold so far this season as I write this. Yes that’s right the figure actually is 4279. Doncaster Rovers is no longer the small club fighting to be in existence, we are doing well financially. We have a new stadium that is the Keepmoat: which fills up to 15000, and we are about to enter our 4th season in the Championship. A staggering achievement when one considers it was 50 years before our promotion since we last played at this level. In the past years we have continued to break records: Before we played in the Championship we had never defeated Sheffield Wednesday in a league match, nor had we managed to keep a clean sheet against them. We have played them 4 times before their relegation. We managed won 3 and kept a clean sheet in all 3 of them. We have recorded famous wins at stadiums such as Fratton Park, St. Mary’s, Pride Park, Brammal Lane, Selhurst Park, the Valley and countless other venues where the sea of Red and White came out victorious.
You would then expect our crowd to be growing year on year, when in fact it has done the exact opposite. It has fallen and continues to do so…
Last season we started quite successfully, however, in the New Year we only managed 3 wins in total and our form was dismal, obviously the crowd started to diminish, with most season ticket holders waiting for the 75th minute before flocking home disappointed. In the end we survived thanks to Scunthorpe and Sheffield United performing worse than us and fading into league one. The confidence of the Doncaster fans isn’t short of misery at the moment and it is clear why. It is no secret that last season’s performances at home would have discouraged some fans not to renew or even bothering to buy a season ticket.
Then there is every season ticket holder’s favourite topic: The offers. Last season the marketing team went all out to give away tickets, literally they were free against Crystal Palace which was the 2nd to last home game of the season and we pulled a crowd in of around 14000, this proves the fans are there, but weren’t willing to pay for what was on show. Offers like this and £1 for everyone but an Adult at the Swansea game, and £10 an adult proved the same, we was doing exceptional in this period and we got a full as a house as possible. This obviously made many season ticket holders question the value of a season ticket. Ignoring the fact that they get cup match and away match ticket priority, as well as the same seat every week and countless other offers, because it was possible they might have got to watch the Rovers cheaper had they paid game by game with all the offers on show. It is a likely outcome that some season ticket holders decided not to renew, instead opting to pay game by game this season and hoping that the same offers spring about. We have been told however, that the same offers will not be as frequent, but that hasn’t resulted in ex-season ticket holders flocking back to the ticket office with cash in their hand.
It is clear now, and has been for a few years who our fans are, we have not however made an attempt to snatch the “floaters” (Doncastrians who decide they might ‘go and watch Rovers today, not much else on’) these offers may have been an attempt, but it is clear it has won over just the few rather than the many. As a club we also did one other thing last season, when I say we I actually refer to our club chairman and saviour Sir John Ryan. Although I have nothing against the man and worship him like the next Rovers fan, I have to say that his publicity stunt last year left some people of Doncaster scalding him. I am talking about his interview with the Doncaster Star in which the newspaper reported:
Fans were also given a reality check by club chairman John Ryan who said: “Just look at how many we have coming through the turnstiles.
“Does that mark us out as a rich club?
“We signed a player in the summer for over a million pounds and we didn’t sell anyone ourselves to fund that deal but we haven’t had the response we hoped for from the town.
“I’m not talking about our regular fans who come all the time and are brilliant.
“But I just wonder whether we have reached our limit when it comes to support.”
When you are trying to get as many through the turnstiles as possible, this was probably not the smartest move to make in this situation. Although this was almost a year ago, comments like this stay in people’s minds, and this is evident when looking at how many season ticket holders are new to the club from last season. But can you blame the man? Honestly speaking he has poured millions into the club many fans love and he hasn’t got the recognition he deserves from Doncaster and its people. Anyone in his shoes would of course be frustrated.
So we now reach the one other question that has to be asked when it comes to explaining why our season ticket sales have dropped season on season: The actual price of a season ticket. Many fans have felt the need to question whether the price is cost effective, whether they can afford it, and whether the money can be spent better elsewhere. It seems that although Doncaster Rovers fans are happy to see the team progress year on year, but do not want to see the price rise directly with the club’s progress. Of course we do have our fans that are willing to pay but even that figure is dropping as our season ticket sales are still less than 5000.
We do need to ask ourselves where this leaves us in the future. John Ryan may have gone on record to say that the poor sales will not affect this year’s budget, but what about next year? Will he and the directors once again pour a considerate amount of money into the club to see only a small percentage return? Will this pressure them to consider selling players such as Billy Sharp who has expensive bids coming in for him? The future is unclear for this club, we are happy to say we are no longer a small club going nowhere, but a relatively small club building big for the future, but how long until we are faced with a choice? Get into millions of pounds of debt to stay in this league, or sell our very best players and say goodbye to the Championship? The club and everyone associated want to keep moving forward, but if these sales don’t increase soon we’ll be soon geared into reverse…
